Key Concepts

Before diving into specific discount types, it helps to understand a few concepts that come up throughout the plugin.

Discounts

A discount is a single discount definition. It describes:

• What type of discount (tiered, bulk, buy-X-for-Y, mix-and-match)
• Who qualifies (targeting: products, categories, user roles, countries)
• How much off (the pricing tiers or amounts)
• What customers see (cart labels, product page display, upsell messages)
• When it’s active (schedule: start date, end date, or always-on)

Each discount appears as a row in the Discounts tab. You can reorder them by dragging, toggle them on/off, and edit them in the wizard.

Recipes

A recipe is a pre-configured template that creates a discount with sensible defaults. When you click + Create Discount, you pick a recipe first.

There are 18 recipes organised into four groups:

Group	Examples
Order Discounts	Spend X get Y% off, flat cart discount, free shipping threshold
Product Deals	Bulk pricing, BOGOF, mix-and-match bundle
Coupon Codes	Percentage coupon, fixed-amount coupon, auto-apply URL
Targeted Offers	New customer welcome, wholesale pricing, geo-targeted deal

Recipes save you time — you can always customise everything after the discount is created.

Draft vs Published

Dino Discounts uses a draft / publish workflow, similar to WordPress posts:

• Draft — Your changes are saved in the admin but not live on your store. Customers see nothing.
• Published — The current live state. This is what your store is running right now.

When you create or edit a discount, it becomes a draft. You can make as many changes as you like, across multiple discounts, and then publish them all at once from the Publish button.

Why this matters

This means you can set up a complex promotion (multiple discounts, schedule changes, new targeting) and review everything before it goes live. No half-finished discounts reaching customers.

Stacking

When a customer’s cart qualifies for multiple discounts, Dino Discounts needs to decide how they combine. This is called stacking.

You control this globally in the Settings tab with five modes — from “apply everything additively” to “best discount only.” See Discount Priority & Stacking for details.

Zones

A zone is a geographic region — a group of countries — that you can use in targeting. For example, you might create:

• An “EU” zone for European customers
• A “North America” zone for US and Canada
• A “Domestic” zone for your home country only

Zones are managed in the Countries & Zones tab and can be referenced by any discount’s targeting configuration.

Campaigns

A campaign is a group of coupon codes that share the same settings (discount amount, usage limits, expiry). Instead of creating coupons one at a time, you create a campaign and generate codes within it.

Campaigns are managed in the Coupons tab. See Coupon Campaigns for details.