Discount Analytics

The Analytics tab gives you visibility into how your discounts are performing. Instead of guessing whether a promotion worked, you can see the data.

Dashboard overview

The analytics dashboard shows four key metrics at a glance:

Stat	What it measures
Total Savings	How much discount value has been delivered to customers
Discount Usage	How many times discounts have been applied
Average Saving	Mean discount per qualifying order
Active Discounts	How many rules are currently live

Per-discount performance

Below the summary stats, you can see performance broken down by individual discount. This tells you:

• Which discounts are driving the most conversions
• Which discounts are rarely triggered (maybe the threshold is too high?)
• How much margin each discount is costing you

Date range filtering

Filter analytics by time period to:

• Compare promotional periods — Did your Black Friday tiered discount outperform last year’s flat discount?
• Measure campaign impact — Filter to the exact dates a promotion ran
• Track trends — Is discount usage growing over time?

Using analytics to optimise

Find underperforming discounts

If a discount has very low usage, consider:

• Lowering the qualification threshold
• Adding upsell messages to guide customers toward it
• Improving product page display so customers know the deal exists

Measure ROI

Compare the total savings (your cost) against the revenue from orders that used discounts. A discount that gives away £500 but generates £5,000 in incremental revenue is a 10× return.

Adjust tiers

If most customers hit your lowest tier but few reach higher ones, consider:

• Narrowing the gap between tiers
• Adding upsell messages that show how close they are to the next tier
• Testing a higher first-tier discount with a lower threshold

Analytics tip

The most actionable insight is usually the ratio of “discount viewed” (via upsell messages) to “discount applied.” If customers see the nudge but don’t act on it, the threshold might be too far from their natural spend level.